Pureology is a professional hair care brand unlike any other and imposes its difference by allying highly performing formulas to an eco-friendly approach.

The concentrated formulas of Pureology are ZeroSulfate and contain AntifadeComplex to preserve fresh-from-salon colour vibrancy through time.

All formulas also provide custom care for every hair type. 100% Vegan, Pureology combines an extreme efficiency in the custom care for every type of colour-treated hair with an eco-friendly approach to help preserving the environment.

From the beginning, we understood that every colour-treated client has different needs, and that truly passionate colourists are committed to meeting each and every one of those needs.


  • Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more
  • ZeroSulfate shampoos are formulated with naturally derived coconut, corn and sugar to gently cleanse while maximizing colour retention
  • AntiFadeComplex includes essential antioxidants to defend against colour-fading free radicals, plus full spectrum UVA/UVB sunscreens to help colour-treated hair retain its fresh-from-the-salon vibrancy
  • 100% Vegan Formulas are made with plant extracts bring together nature and indulgence