Keune So Pure

So Pure Natural Balance

Pure Hair Wellness

Life is so much happier when you take great care of yourself. It simply means making conscious choices and knowing exactly what goes into the things you choose to use.

Keune So Pure is precisely what it says: a pure range of sulfate, paraben and ammonia free color, care and styling products. We believe what you use on your hair is as important as what you put into your body.

Free from:

  • Sulfates
  • Parabens
  • Ammonia

Artificial fragrance and animal-derived ingredients – vegan-friendly.

Filled with:

  • Plant extracts containing natural active ingredients
  • Certified organic essential oils to create a beautiful aromatic experience
  • Certified organic Argan Oil for added moisture, shine and protection
Keune So Pure Styling

So Pure Natural Balance Colour

Ammonia & Paraben Free

Keune’s exclusive ammonia-free color program for professionals soothes the hair and the soul. A mild and effective way to color and lift your hair in an infinite palette of beautiful, intermixable, natural and fashion shades.

Mild & Nourishing

So Pure Natural Balance Color has a unique nourishing formula filled with certified organic Argan Oil, phytokeratin and coconut base. It is mild on hair and will not stain the scalp.


The Natural shades and Fashion shades will lift 2-3 levels and offer up to 100% coverage for long-lasting color results. The So Pure Natural Balance 2000 and 3000 special blonde tones, will lift up to 5 levels.

Pleasurable Aromatic Experience

So Pure Natural Balance Color offers an aromatic experience to relax and indulge in. No ammonia, but a warm, rich fragrance from Jasmine and Sandalwood essential oils.


Intense nourishment for the hair that also protects the scalp from staining.

Certified Organic Argan Oil

Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.

Colour Pigments

Ammonia-free, undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.


This plant-derived ingredient, with natural keratin, penetrates into the hair and repairs the hair’s natural keratin structure.

Keuen So Pure Color